CINCINNATI, OH (May 22, 2024) – Nettie, the design-forward brand creating
high-quality pickleball gear, today announced an exclusive collection with global toy company Mattel Inc.’s Barbie brand, the doll that inspires fans to unlock their limitless potential through play for 65 years and counting.
The bright and bold collection celebrates Barbie’s 65th Anniversary. It includes a 2-pack paddle set, as well as individual paddles, all made with Nettie’s high-quality, USA Pickleball Association-approved design materials. The line also includes a branded Barbie x Nettie waterproof sports duffel and waterproof sling bag. Pricing for the collection starts at $70, and products will be available for purchase at Dick’s Sporting Goods and online at playnettie.com, beginning on May 22.
“The Barbie x Nettie collection is a celebration of women, across several generations, finding confidence, connection, and joy through play,” said Catherine Baxter, Founder and CEO of Nettie. “We’re thrilled to collaborate with one of the original women’s empowerment brands, known across the world for inspiring fans everywhere to dream big, and live boldly.”
Pickleball is America's fastest-growing sport, with millions of new players picking up paddles each year. This growth, coupled with the cultural force of Greta Gerwig’s Barbie movie, makes for the perfect collaboration – catering to Barbiecore™ lovers and pickleball enthusiasts alike.
The limited-edition Barbie x Nettie collection will be available at DICK’s Sporting Goods locations across the U.S., and online at www.playnettie.com. Prices range from $70-$175.
ABOUT NETTIE
Nettie is a women-founded pickleball brand committed to bringing premium
products with vibrant, joyful designs to the growing pickleball community. Founded by Catherine Baxter in November 2021, Nettie has distribution in Dick’s Sporting Goods, Saks Fifth Avenue, Free People, and hundreds of independent stores across America. Nettie has been featured on the TODAY Show, the Drew Barrymore Show, and was recently named the best pickleball set in the 2023 Women's Health Fitness Awards.
ABOUT MATTEL
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox ® , Monster High®, MEGA® and Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies.
